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Author: LightSpeed
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Tour Operators: Content Strategy
Many web development agencies (and their clients!) make the mistake of thinking that the content that goes into the site can come after the design and development is complete. On the contrary, a proper content strategy should be outlined before any other work is done, as it will dictate the flow of the site. We’ve
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Tour Operator Websites: Conversion Optimization
Every modern tour operator should already understand the need for a website that converts visitors into customers – and does it well. You may offer one of the most unique and unforgettable experiences in the world, but unless you have a website that makes the conversion process simple for the customer, your visitors aren’t going
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Tour Operator Websites: Promoting Experiences
Every Tour Operator website is made up of three essential parts: the tours themselves, and the destinations and accommodation along the way. At their core, what Tour Operators sell are experiences. The emphasis therefore, when presenting the content to prospective travellers, should be experiences and the destinations that offer them. Experiences, in the case of a
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Tour operators: Content Planning
Many web development agencies (and their clients!) make the mistake of thinking that the content that goes into the site can come after the design and development is complete. On the contrary, a proper content planning strategy should be outlined before any other work is done, as it will dictate the flow of the site. We’ve
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Why a Hippo’s milk is PINK
This article was written by Larry Laursen and was first published as a NATH (Namibian Academy for Tourism and Hospitality) Subject Knowledge update in April 2016. The female Hippo gives birth to a baby calf one at a time within a life-span of two to three years. Before and after giving birth, the expecting mother
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AfriCat Hobatere Lion Research Project Annual Report
This Annual Report regarding the lion conservation efforts in the Etosha region is reproduced from the latest AfriCat Newsletter, the Cat’s Whisper. The AfriCat Hobatere Lion Research Project has gained momentum and now boasts seven lions fitted with GPS-Satellite collars (4 males and 3 females). We have been able to deploy more camera traps in
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